Alex Pototsky is the Creative Director at WitzEnd Productions, having worked as an associate for Michael Jackowitz and WitzEnd since November 2012. Alex is a Brooklyn-based bookwriter, screenwriter, and playwright. His musical The Crazy Ones, about Steve Jobs and Apple Inc., has been seen at the 2013 New York Musical Theater Festival, the New York Theatre Barn, and the Musical Theater Factory as part of the 4X15 series. His short play, Cast and Character, was staged 2013 Festival of New Work at New York University, and as part of the 2010 Aspiring Playwrights Festival in Aspen, CO. Other works staged at New York University include Final Grades, Postmillennium, and The Starchild. Current projects include I Exist, a new screenplay, The Nowhere, a new novel, and other works for both stage and screen. He is a 2014 graduate of New York University Tisch School of the Arts’ Department of Dramatic Writing.